I've noticed that this year has seen a notable surge in microanimations in interfaces. Buttons, icons, and even graphics respond to user movements. It seems like a small thing, but details like these are what hold your attention. My question is: do you think interactive elements will become standard, or is this just a temporary hype?
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I am most looking forward to the development of short vertical formats. On TikTok and Reels, animations have become a separate language of communication: from funny visual effects to serious product demos. It is interesting that such videos used to be considered frivolous, but now they are almost the main tool for brands. I think 2025 will only reinforce this trend.
I worked on a project for a startup that required conveying complex data through animation. I remembered an article https://www.b2w.tv/blog/motion-graphics-for-tech-marketing and realized that it was possible to do more than create infographics; I could present them dynamically: the numbers “came together” into a graph right before our eyes. The client said that this was the first time investors had watched their presentation all the way through. Since then, I have always thought about trends in the context of ease of perception, rather than trendy features.